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Search Engine Marketing | Digital Marketing Solutions

Want to Get Noticed in the Search Results? We have the Solution!

Search Engine Marketing | Digital Marketing Solutions| Every Web Works
        Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Day in & Day out, the Business Owners are investing a lot of cost and efforts in reaching their Potential Customers. When questioned on their Success Rates, it varies.

        Recent Trends in Search Engine Strategies are the Search Engine Marketing and Pay-Per-Click (PPC) providing the Potential to the Business Stakeholders to spend and measure their cost and efforts in Meaningful Terms.

        SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

        Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.

        With Search Engine Marketing / Pay per click (PPC) Technologies, Every Web Works helps you with Improved Momentum in the Business, giving a leading edge over your competitors.
To get a Detailed Understanding Expand the Sections below to read more.

Search Engine Marketing | Techniques

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Search Engine Marketing (SEM) |  Digital Marketing Solutions | Every Web Works        “Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings

        The concept behind Search Engine Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in "hunt mode." This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.

        Marketers understand that this "hunt mode" means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching a product or service to satisfy an immediate or future need they are in an unusual state: they desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from "organic" unpaid search listings or paid advertising listings.

        Many marketers think of search engines as delivering the search results or SERP (Search Engine Results Page) in the form of purely textual results. The truth is that search results can be any mix of text, images, video, audio, or other file formats. In the United States, search engines don’t simply include Google, Yahoo and Bing; they also include commerce sites such as eBay and Amazon, as well as specialty search engines such as YouTube and Hulu for video, restaurant search engines, "people" search engines such as LinkedIn, or online business directories for local results, including IYPs (Internet Yellow Pages) and sites such as Yelp, Angie's List, and others.

        Many countries have general purpose or specialty search engines launched locally to meet the needs of that countries’ population.Plus, new forms of search are also evolving rapidly, including voice search (voice-driven search), as well as search within app environments.

        All search engines use algorithms to attempt to provide the most relevant results to each searcher, taking onto account not only the search keywords used but also the searcher’s location, device, operating system, previous search behavior, and even identity. The better any specific search algorithm for paid or organic (unpaid) results is, the happier the searcher is with the results. Because search engines compete for the attention, eyeballs, and ears of searchers, there is great incentive for constant improvement and innovation.

        To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid and organic SEM and have realistic expectations about what they can expect each methodology to achieve.

Pay per click (PPC) |  Digital Marketing Solutions | Every Web Works        “Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings

        The concept behind Search Engine Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in "hunt mode." This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.

        Marketers understand that this "hunt mode" means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching a product or service to satisfy an immediate or future need they are in an unusual state: they desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from "organic" unpaid search listings or paid advertising listings.

        Many marketers think of search engines as delivering the search results or SERP (Search Engine Results Page) in the form of purely textual results. The truth is that search results can be any mix of text, images, video, audio, or other file formats. In the United States, search engines don’t simply include Google, Yahoo and Bing; they also include commerce sites such as eBay and Amazon, as well as specialty search engines such as YouTube and Hulu for video, restaurant search engines, "people" search engines such as LinkedIn, or online business directories for local results, including IYPs (Internet Yellow Pages) and sites such as Yelp, Angie's List, and others.

        Many countries have general purpose or specialty search engines launched locally to meet the needs of that countries’ population.Plus, new forms of search are also evolving rapidly, including voice search (voice-driven search), as well as search within app environments.

        All search engines use algorithms to attempt to provide the most relevant results to each searcher, taking onto account not only the search keywords used but also the searcher’s location, device, operating system, previous search behavior, and even identity. The better any specific search algorithm for paid or organic (unpaid) results is, the happier the searcher is with the results. Because search engines compete for the attention, eyeballs, and ears of searchers, there is great incentive for constant improvement and innovation.

        To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid and organic SEM and have realistic expectations about what they can expect each methodology to achieve.

Every Web Works Spotlights

  • Expert Analytics, Reports and Reviews to empower your Business Online.

  • End-to-End Support in setting up SEM and PPC Services.

  • Assistance in setting up Advertisements and Campaigns with the Search Engine Giants.

  • Identification of Crests and Troughs of the Marketing Strategy that works out for you.

  • Time-to-Time Monitoring, Auditing, Scaling and Reporting.


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